• Page targeting and exclusion (URL)

  Promolayer can target specific pages, products, categories etc using URL rules. Quick usage examples Be sure to check the correct URLs on your own website and replace the match text in examples as needed. Show everywhere Leave all rules blank. Show on homepage and nowhere else 'Show on these pages' Match type -URL Equals Match text -https://mysite.com/ Display everywhere except for cart and checkout 'Don't show on these pages' Match type -URL Contains Match text -carPopular

• Triggers

  A Promolayer display can be triggered in a number of ways. These triggers can be found in the display editor under the 'Rules' tab. Available triggers Show immediately As soon as the page has finished loading the display will trigger. Display on exit intent (Abandonment preventer) Desktop Promolayer tracks mouse movement and when the mouse moves out of the browser window (to close or change tab) the display is activated. Mobile When the address bar is activated, the tab is mPopular

• Custom triggers

  To use a custom trigger, first enter the 'Rules' tab of the display editor and click on the 'Get trigger code' button. Clicking will open the following modal and allow you to copy the unique trigger code for this display. (https://storage.crisp.chFew readers

• Scheduling campaigns

  Promolayer displays can be easily scheduled by setting a rule in the display editor. Turn off 'Run campaign perpetually' and date/time inputs will appear. Switch off Enter a start and end date then save. date/time inputsFew readers

• A/B test control variants

  What is a control variant? A "Control" variant takes an equal portion of the available views and displays nothing to the end user. Why would I need a control? A control variant can be useful when testing the effects of a display on your traffic. Specifically when testing for sales / conversion uplift with vs without a popup. The results of both will be automatically entered into your Google Analytics. When should I use a control? When you are testing display vs display to increasFew readers