Google analytics connection
If Google analytics is installed on your site, Promolayer automatically sends data when a display is triggered or interacted with. No action needs to be taken to enable this.
event_category: In the case of A/B testing the event_category (Display name) will be {test name}-{display name}. For example if your A/B test is named "Uplift Validation" and your display is named "Blue Background" then it will be listed as Uplift Validation-Blue Background.
Create a new audience
From Admin -> Audiences, click the blue 'New audience' button and then click 'Create a custom audience'
Set up the audience definition
First, give the audience a name. I've used "Users who viewed my popup"
Next, Add a new condition "Events -> View"
Click "Add parameter"
Enter event_category in the search field and click "Use arbitrary param"
Enter your display's title, for this example we are using "My Display"
Create a new report in "Explore"
Select "Free form" from "Explore" on the left side menu.
Report setup
Click the [+] next to Dimensions and import "Audience Name"
Click the [+] next to Metrics and choose "Conversions"
Set up Rows, Columns and Values
Rows: Audience Name
Columns: Device Category (default)
Values: Conversions
You can now see displays VS conversions in the report.
Please note, Google Analytics is exceedingly slow in updating audiences and it may take a full day for the audience you created to appear in this report.
Event Category: Display Title ( {test title}-{display title} for A/B test, test title- control for control ) Example: A/B test named "Uplift Validation , if the display name is "blue background" then uplift verification - blue background
Event label: interaction
Event actions: view, convert, click, close, open, control
Go to Ecommerce > Overview page and click “Add segment”
Click "New Segment"
On the conditions tab set the event category and action. Replace "my display" with your display name
Check that two sets of data are displayed simultaneously.
Google analytics 4
Data forwarded to Google Analytics
| Action | Event name |
|---|---|
| Display is shown | view |
| Conversion event (email submission / click) | convert |
| Button or link click | click |
| Display is closed | close |
| Display is opened from teaser | open |
| A/B test no-display control event | control |
Properties: All events have the following properties attached.
| Property name | Value |
|---|---|
| event_category | Display title |
| event_source | promolayer |
| event_label | interaction |
event_category: In the case of A/B testing the event_category (Display name) will be {test name}-{display name}. For example if your A/B test is named "Uplift Validation" and your display is named "Blue Background" then it will be listed as Uplift Validation-Blue Background.
Example setup and usage: Checking if a display provided conversion uplift. In this case our example display has the name "My Display"
Create a new audience
From Admin -> Audiences, click the blue 'New audience' button and then click 'Create a custom audience'
Set up the audience definition
First, give the audience a name. I've used "Users who viewed my popup"
Next, Add a new condition "Events -> View"
Click "Add parameter"
Enter event_category in the search field and click "Use arbitrary param"
Enter your display's title, for this example we are using "My Display"
Using the above instructions, you've created an audience of users who have viewed the display called "My Display" and can now use it to generate reports and comparisons.
Create a new report in "Explore"
Select "Free form" from "Explore" on the left side menu.
Report setup
Click the [+] next to Dimensions and import "Audience Name"
Click the [+] next to Metrics and choose "Conversions"
Set up Rows, Columns and Values
Rows: Audience Name
Columns: Device Category (default)
Values: Conversions
You can now see displays VS conversions in the report.
Please note, Google Analytics is exceedingly slow in updating audiences and it may take a full day for the audience you created to appear in this report.
Google analytics 3
Data forwarded to Google Analytics
Event Category: Display Title ( {test title}-{display title} for A/B test, test title- control for control ) Example: A/B test named "Uplift Validation , if the display name is "blue background" then uplift verification - blue background
Event label: interaction
Event actions: view, convert, click, close, open, control
Viewing specific display conversions and data
Go to Ecommerce > Overview page and click “Add segment”
Click "New Segment"
On the conditions tab set the event category and action. Replace "my display" with your display name
Check that two sets of data are displayed simultaneously.
Updated on: 26/06/2023
Thank you!