Google analytics connection
If Google analytics is installed on your site, Promolayer automatically sends data when a display is triggered or interacted with. No action needs to be taken to enable this.
event_category: In the case of A/B testing the event_category (Display name) will be {test name}-{display name}. For example if your A/B test is named "Uplift Validation" and your display is named "Blue Background" then it will be listed as Uplift Validation-Blue Background.
Create a new audience
From Admin -> Audiences, click the blue 'New audience' button and then click 'Create a custom audience'
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Set up the audience definition
First, give the audience a name. I've used "Users who viewed my popup"
Next, Add a new condition "Events -> View"
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Click "Add parameter"
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Enter event_category in the search field and click "Use arbitrary param"
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Enter your display's title, for this example we are using "My Display"
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Create a new report in "Explore"
Select "Free form" from "Explore" on the left side menu.
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Report setup
Click the [+] next to Dimensions and import "Audience Name"
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Click the [+] next to Metrics and choose "Conversions"
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Set up Rows, Columns and Values
Rows: Audience Name
Columns: Device Category (default)
Values: Conversions
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You can now see displays VS conversions in the report.
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Please note, Google Analytics is exceedingly slow in updating audiences and it may take a full day for the audience you created to appear in this report.
Event Category: Display Title ( {test title}-{display title} for A/B test, test title- control for control ) Example: A/B test named "Uplift Validation , if the display name is "blue background" then uplift verification - blue background
Event label: interaction
Event actions: view, convert, click, close, open, control
Go to Ecommerce > Overview page and click “Add segment”
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Click "New Segment"
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On the conditions tab set the event category and action. Replace "my display" with your display name
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Check that two sets of data are displayed simultaneously.
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Google analytics 4
Data forwarded to Google Analytics
Action | Event name |
---|---|
Display is shown | view |
Conversion event (email submission / click) | convert |
Button or link click | click |
Display is closed | close |
Display is opened from teaser | open |
A/B test no-display control event | control |
Properties: All events have the following properties attached.
Property name | Value |
---|---|
event_category | Display title |
event_source | promolayer |
event_label | interaction |
event_category: In the case of A/B testing the event_category (Display name) will be {test name}-{display name}. For example if your A/B test is named "Uplift Validation" and your display is named "Blue Background" then it will be listed as Uplift Validation-Blue Background.
Example setup and usage: Checking if a display provided conversion uplift. In this case our example display has the name "My Display"
Create a new audience
From Admin -> Audiences, click the blue 'New audience' button and then click 'Create a custom audience'
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Set up the audience definition
First, give the audience a name. I've used "Users who viewed my popup"
Next, Add a new condition "Events -> View"
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Click "Add parameter"
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Enter event_category in the search field and click "Use arbitrary param"
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Enter your display's title, for this example we are using "My Display"
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Using the above instructions, you've created an audience of users who have viewed the display called "My Display" and can now use it to generate reports and comparisons.
Create a new report in "Explore"
Select "Free form" from "Explore" on the left side menu.
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Report setup
Click the [+] next to Dimensions and import "Audience Name"
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Click the [+] next to Metrics and choose "Conversions"
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Set up Rows, Columns and Values
Rows: Audience Name
Columns: Device Category (default)
Values: Conversions
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You can now see displays VS conversions in the report.
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Please note, Google Analytics is exceedingly slow in updating audiences and it may take a full day for the audience you created to appear in this report.
Google analytics 3
Data forwarded to Google Analytics
Event Category: Display Title ( {test title}-{display title} for A/B test, test title- control for control ) Example: A/B test named "Uplift Validation , if the display name is "blue background" then uplift verification - blue background
Event label: interaction
Event actions: view, convert, click, close, open, control
Viewing specific display conversions and data
Go to Ecommerce > Overview page and click “Add segment”
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Click "New Segment"
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On the conditions tab set the event category and action. Replace "my display" with your display name
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Check that two sets of data are displayed simultaneously.
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Updated on: 26/06/2023
Thank you!